A journey into the universe of one of the most famous contemporary artist: the American Jeff Koons. His works, from Balloon Dogs to Flower Puppy, have become real contemporary icons, realized in his studio with a team of more than 100 assistants. The film is realized on the occasion of his huge retrospetcives at Whitney Museum, New York and at Centre Pompidou, Paris. The documentary try to find out what is the secret behind the sucess of this controversial artist.