Omar Rashid, born in Iraq in 1979, raised and living in Florence, Italy. He graduated in Fashion studies and in 2003 he designed his streetwear brand using unconventional channels to promote it. His passion for new ways of communication and their applications becomes the core of his work. In 2013 he created Gold AR, an augmented reality app that won him the Auggie Award. In 2016, together with Italian actor Elio Germano, Omar made No Borders VR, the first-ever Italian film made entirely in VR, awarded with the MigrArti Prize of MiBACT at Venice Biennale and Nastro D’Argento Special Mention in 2017. Omar is currently creating VR projects through his communication agency, Gold Enterprise, and teaching viral marketing and web communication at IED in Florence.