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Alreadymade

by Barbara Visser
Netherlands, 2023, 82′
Presented at the 17th edition of Lo schermo dell’arte, 2024
PHOTOGRAPHY: Gregor Meerman, Joost van Herwijnen
EDITING: Xander Nijsten, Menno Otten
PRODUCER: Monique Busman
PRODUCTION: Tomtit film
DISTRIBUTION COMPANY: Cat&Docs
ov: Dutch, English; st: English, Italian
Fountain by Marcel Duchamp, considered one of the most influential artworks of the 20th century, is a ceramic urinal signed “R. Mutt” that was anonymously submitted to an exhibition by the Society of Independent Artists in New York in 1917. Barbara Visser explores the history of this iconic piece, the original of which may no longer exist, and investigates theories attributing the work to Dadaist artist Elsa von Freytag-Loringhoven (1874–1927). Using the scarce archival material available on her, and with the help of an actress and digital animation technologies, the director stages the film’s production process, showing how artists, art historians, and herself become puppets in the power play of the art market. In Alreadymade, originality, authorship, and identity are questioned, much like Fountain did a century ago. The film offers a reflection on what transforms an object into art. We thank Pordenone Docs Fest for the collaboration.
Barbara Visser (Netherlands 1966, based in Amsterdam) studied photography and audiovisual media at the Gerrit Rietveld Academie in Amsterdam, at Cooper Union in New York, and at the Jan Van Eyck Academie in Maastricht. Since 1992, her work has gained international visibility. She was the artistic director of IDFA in 2017. She exhibited in the Dutch pavilion at the Venice Biennale in 2011. Currently, she is directing the master’s program “F for Fact” at the Sandberg Institute in Amsterdam (NL), which will continue until 2024.
Selected Filmography
2018 The End of Fear; 2012 C.K.