Takashi Murakami

Drawn from the famous television series “Art Safari”, the film focuses on one of the most controversial contemporary artist with a sharp and ironic analysis, typical of the director Ben Lewis. Through his ostentatiously commercial and marketable works, the Japanese artist Takashi Murakami takes to the extreme what we usually think art is. A bag, a wallpaper, a record cover, become art objects if the artist puts his brand on them. One of his most popular project is, for instance, the collaboration with the fashion brand Louis Vuitton, that produced a famous bags’ series signed by the artist. Catching the Andy Warhol’s lesson about the exploitation of the idea of artist as brand and the ironic fetishist reflection on object in the art world, Murakami realizes a marketing art, where the artistic act is unseparable by the marketing and promoting processes inspired by fashion and design.