by Omar Rashid, Italy 2019, 32'
| SCREENPLAY: Omar Rashid | SOUND: Giorgio Ruolo | |
| PHOTOGRAPHY: Edoardo Zucchetti, Sasan Bahadorinejad | PRODUCER: Omar Rashid, Alessandro Mancini, Luca Fortino | |
| EDITING: Sasan Bahadorinejad | LANGUAGE: vo: Italian; sub: English | |
| SOUNDTRACK: Luca Fortino aka Ugly Shoes |
Presented at Lo schermo dell'arte 2019
Florence is central to this video, which follows a work commissioned for Festival dei Diritti in 2018. Neapolitan street artist Jorit used a movable scaffold to paint Nelson Mandela’s face, with signature tribal red stripes, on the facade of an apartment building in Florence’s Piazza Leopoldo. The inhabitants’ enthusiastic reactions reflect the work’s social and cultural meaning , as well as the political and philosophical significance of the former South African president’s message to the world.
Omar Rashid
born in Iraq in 1979, raised and living in Florence, Italy. He graduated in Fashion studies and in 2003 he designed his streetwear brand using unconventional channels to promote it. His passion for new ways of communication and their applications becomes the core of his work. In 2013 he created Gold AR, an augmented reality app that won him the Auggie Award. In 2016, together with Italian actor Elio Germano, Omar made No Borders VR, the first-ever Italian film made entirely in VR, awarded with the MigrArti Prize of MiBACT at Venice Biennale and Nastro D’Argento Special Mention in 2017. Omar is currently creating VR projects through his communication agency, Gold Enterprise, and teaching viral marketing and web communication at IED in Florence.
Selected Filmography
Selected Filmography
2019 Red Flag/ My Battle; The Italian Baba/ My Cave in India; Me/Moire; Drive Your Style
2017 Drumpossible 2015 Street Opera 2014 Rocco Hunt: A’ Verità 2.0